BARBIE DREAM BESTIES:

For the Barbie Dream Besties Animated Series, I acted as both the Art Director and Production Designer, leading the development of the overall art style from concept to final lighting/vfx. One of my early goals was to develop a new look for the show that featured simplified clean detail to make it tactile, tangible, and most importantly readable/recognizable for our young audience. With characters based on the new products from Mattel, the environments, graphics, and props were a chance to further expand the brand and help inspire a System of Play for our audience.

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